All commercial email activity is now governed by a law known as the CAN-SPAM act of 2003.
The provisions of this law and the requirements it places on you as an email marketer are very important to understand.
To summarize, the following is the introductory paragraph on the subject on Wikipedia (as of 2016-09-15):
The CAN-SPAM Act of 2003, signed into law by President George W. Bush on December 16, 2003, establishes the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.
Your INgageHub site has features and functionality that directly supports keeping you within the provisions set forth by CAN-SPAM, but it is strongly recommended that you research this law to understand it for yourself. Misconfiguring the INgageHub site, either deliberately or accidentally, can circumvent the safety built into the product.
To read more about the CAN-SPAM act, please refer to the Wikipedia article on the topic.
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